SAFONE and Social Good
Co-branded Project with Tibetan Women’s Cooperative
SAFONE has partnered with the Tibetan Women's Cooperative to launch the handmade yak hair toiletry bag, crafted with a zero-waste philosophy for raw materials.
Since its release, it has been widely loved by soap enthusiasts.
Not only does it provide a cozy home for egg soaps during travels, but the fluffy yak hair bag also carries a deeper meaning—
it symbolizes our collective hope for enhancing the economic independence of Tibetan women! Promoting sustainable development on the plateau, and preserving the traditional culture of the highlands.
Partner of Shanghai Blood Center
SAFONE joined forces with the eco-platform Eco Design Fair (EDF), as well as the Shanghai Blood Center and Hongkou Blood Center, for collaborative pop-up events in Shanghai!
In this partnership, SAFONE worked closely with the blood centers to advocate for sustainable living and environmental care, while also fulfilling its social responsibilities.
Additionally, SAFONE took charge of designing and supporting the blood center's gift sets, skillfully integrating eco-friendly concepts with philanthropic spirit into each package.
Through this initiative, we also hope to raise awareness and encourage more people to participate in the noble cause of voluntary blood donation.
ESG Environmental Education Initiatives
SAFONE takes ESG principles as the soul and core strategy of the brand, comprehensively integrating them throughout the entire product lifecycle—
from the use of renewable materials and zero-waste production to design based on the 5R principles—as well as across all aspects of brand development.
Recognizing that education is key to achieving long-term social impact, the brand actively engages in environmental and business education.
By collaborating with renowned universities both in China and abroad, SAFONE promotes "business for good" initiatives and spreads environmental awareness among youth.
Through such educational empowerment, SAFONE extends its ESG commitment from internal business practices to broader social responsibility, with the ultimate goal of building a sustainable future that benefits businesses, consumers, and society as a whole.
ESG Innovation & Entrepreneurship Program for University Students
SAFONE has become a practical case study at Xi'an Jiaotong-Liverpool University Business School.
Through transforming its pioneering ESG initiatives into dynamic learning material for future business leaders, students develop innovative proposals by analyzing the brand's sustainable development model
— it's a process that not only demonstrates SAFONE’s substantive support for higher education but also establishes a collaborative platform integrating industry, academia, and research.
Through this practice-driven approach, ESG principles are embedded into the innovative thinking of young learners, empowering university students to translate sustainability theory into actionable business solutions.
This initiative reflects a shared-value model where corporate social responsibility and innovation education thrive together.